Gunilla Persson

Fashion model, television personality, and pop singer Gunilla Persson was born Sonja Gunilla Persson in Norrköping, Sweden on December 31, 1958. After studying to become a journalist, her career began when she joined Sveriges Radio and interviewed celebrities for a one-hour show. Without her knowledge, her boyfriend submitted photos of her to The Face of the ‘80s, a 1983 modeling competition sponsored by Swedish woman’s magazine Damernas Värld. Even though she did not win the competition, one of the judges took notice of her and signed Gunilla Persson to her New York-based agency. She also signed with Elite Model Agency and began appearing on the covers of many European magazines including Bazaar and La Perla. She relocated to Dallas, Texas and appeared on the hit TV series Dallas. She later moved to New York and spent many years there pursuing her modeling career. Gunilla Persson became a familiar face in Sweden and Europe, appearing on magazines and TV shows over the next several decades, becoming even more well-known when she starred in the reality TV shows Svenska New York-fruar (2010 / Season 1) and Svenska Hollywoodfruar (2011-2019 / Season 4 – Season 13). She also appeared in her own shows Gunilla tycker till (2015) and The Gunilla Show (2017). Apart from appearing on other entertainment and reality shows, she also became a contestant on the Swedish music competition show Melodifestivalen 2024 and performed the song “I Won’t Shake (La La Gunilla),” which came in fourth place on the February 17th episode, although she was ultimately eliminated from the show.

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