Los Socios Del Ritmo

Formed in Campeche, Mexico, in 1962, Los Socios del Ritmo have become a cornerstone of Latin American tropical music, renowned for their dynamic fusion of cumbia, salsa, merengue, rock, and romantic ballads. Their early success was marked by the 1970 hit “Vamos a platicar,” which catapulted them to national fame and later featured in Alfonso Cuarón’s film Roma. In 1984, they made history as the first Latin American group nominated for a Grammy Award in the Best Tropical Latin Performance category with their album Y ahora ¡Conniff! . The late 1990s and early 2000s saw a resurgence with hits like “Llorar,” “Felicidad,” and “Amor de Internet,” the latter earning a Billboard nomination and widespread acclaim. Demonstrating their adaptability, the group released the collaborative album Hoy in 2018, featuring artists such as Alexander Acha, whose rendition of “Llorar” achieved platinum status in Mexico and the U.S. . Continuing this trend, their 2021 album La Cumbia es lo de Hoy included collaborations with Rubén Albarrán, Chiquis Rivera, and Bobby Pulido, among others, further cementing their relevance in the contemporary music scene. Celebrating over six decades of musical excellence, Los Socios del Ritmo remained a vibrant and influential force in Latin music, releasing popular albums such as Haciendo la Cumbia (2022) and Cumbias de Verano (2024).

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