Love Harder is a music project by British music producer and songwriter Will Simms. Will Simms was born in London, Great Britain. A talented and versatile artist, he is best known in the music industry for his work in pop, dance and electronic music. Love Harder was created to combine Will Simms' passion for catchy melodies and electronic beats to create a platform that combines pop music with danceable elements. The project has no permanent band members, as it is mainly a solo initiative by Will Simms, who is the producer and songwriter behind the project. The musical style of Love Harder can be classified as pop and dance, with the songs often characterized by electronic sounds and energetic rhythms. One of Love Harder's works that has become particularly well-known via social media is the song "Oblivion", which was released in 2019 in collaboration with Amber Van Day. The track reached the charts in several European countries and was particularly well received in the dance and club scene. Love Harder has not yet released a full album, but focuses on releasing singles, often in collaboration with other artists, including Lost Frequencies, Timmy Trumpet and Inna, The Black Eyed Peas, TXT, The Pussycat Dolls, Eve, Papa Roach, Aloe Blacc, Girls Generation, Loona and EXO.
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