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Launched in June 2023, the Japanese band Luv consists of five members: Hiyn (vocals), DJ Ofeen, Zum (bass), Rosa (keyboard), and Sho (drums), who previously collaborated as Geloomy. The band's name, Luv, is derived from a casual version of "love," positioned between being casual like "like" and more formal than "love," resonating especially with the younger demographic. Their music is known for its captivating grooves born from extensive jam sessions, characterized by floating lyrics that emotionally engage and move their audience. Their track "Fuwa Fuwa"(2024) exemplifies this unique style, showcasing their ability to blend rhythmic grooves with a touch of lyrical whimsy, appealing broadly to their fans
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