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Now United is the brainchild of Simon Fuller, the media-savvy ex-Spice Girls manager and creator of the 'American Idol' franchise. Fuller's idea was to have a band comprised of a large number of members each representing the country of their origin. To this end he despatched a team of 20 talent scouts around the globe for 18 months overseeing regional auditions to select the members. Promotion of the band was done exclusively through social media with more and more members being revealed as time went on. In 2018 the band embarked on their first world tour with a whirlwind diary of engagements at concert halls and on TV shows around the globe.
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