Playing for Change is a multimedia musical collective started in 2004 by producers Mark Johnson, Enzo Buono and Whitney Kroenke that involves travelling to a great many nations in order to record street musicians and professional entertainers. Major artists such as Keith Richards, U2 and Keb' Mo have been involved and the resulting videos have been streamed around the world. The Playing for Change Foundation was established in 2007 and in 2009 a CD/DVD titled 'Playing for Change: Songs Around the World' reached number ten on Billboard's Pop Chart. Other albums include 'Playing for Change Live' (2010), 'PFC2: Songs Around the World' (2011) and in 2018, 'Listen to the Music'. It features some 200 musicians with the title track a new version of The Doobie Brothers' 1972 hit, which they perform with artists from many different countries. 15th September 2018 saw the eighth annual PFC day during which 400 events took place simultaneously in 60 nations with principal activities in San Paulo and Curitba in Brazil, Ibiza in Spain, Argentina, Los Angeles and Mexico City. Proceeds from the events were to fund music and arts education programs in a dozen countries.
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