Rich the Kid

Rising out of the Atlanta hip-hop scene, superstar rap prodigy Rich the Kid deals in woozy grooves, agile flows and stoner swagger, and was partly responsible for popularising the 'dab' dance move that spread across the globe. Born in Queens, New York, Dmitri Leslie Roger moved to Atlanta, Georgia at the age of 13 with his mother after his parents divorced. He grew up listening to rap greats like Notorious BIG, Nas and 2Pac. He was heavily influenced by his Haitian background and was able to speak fluent Creole, but became involved in gang culture and was jailed at 17 for stealing cars. He turned his life around when he teamed up with his cousins who had established themselves locally as the swaggering, rap collective Migos whose reputation was growing fast. He originally performed under the name Black Boy the Kid, releasing his first mixtape 'Been About the Benjamins' in 2013 and featuring on Migos' 'Streets On Lock' and their breakthrough single 'Varsace' before kickstarting his own solo career. Known for his relentless work ethic, he released a string of highly rated mixtapes and came to wider attention when his 2015 single 'Keep It 100' with Fetty Wapp notched up over four million views on YouTube. He was also associated with the celebratory, head-dipping dance move the 'dab', which originated in Atlanta and became a big craze adopted by sports stars, celebrities and even Hilary Clinton; he even put out a mixtape in its honour called 'Dabbin Fever' featuring Wiz Khalifa and Kodak Black. Other big tracks included 'Ran It Up' with Young Thug, 'Jumpin' Like Jordan' with Migos and his feature on Diplo's 'Bankroll' with Justin Bieber. With the backing of Interscope Records he set up his own label Rich Forever Music and released his debut album 'The World Is Yours' in 2018. Led by platinum selling single 'New Freezer' featuring Kendrick Lamar and the big US hit 'Plug Walk', the album propelled Rich the Kid into hip-hop's major league, featuring appearances from Lil Wayne, Khalid and Chris Brown, rising to number two in the US charts on it first week of release.

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