Born in Northern Ireland, electronic producer and house DJ Robbie Doherty built an intentional audience with 2019's "Pour the Milk." A collaboration with the production duo Keees., "Pour the Milk" heavily sampled Suzanne Vega's "Tom's Diner" and earned its first fans on TikTok, where it quickly became a viral phenomenon. The song proved to be just as popular on other platforms, racking up millions of streams, a Number 2 placement on the UK dance charts, and additional remixes by DJs like Sammy Porter and Joel Corry. As demand for "Pour the Milk" continued to grow, Doherty released Live & Direct #4 (DJ Mix) during the summer of 2020.
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