The Time

The Time, also known as Morris Day and the Time and The Original 7ven, is an American musical group founded in Minneapolis in 1981. Their work has been a part of the formation of the Minneapolis sound, featuring a mix of soul music and dance music with funk, rock n roll, and more. Led by singer-songwriter Morris Day the band members are known for having been close Prince associates, and are arguably the most successful artists who have worked with Prince, achieving particular popularity with R&B fans with tracks such as "The Bird", "Cool", and "Jungle Love". Former members Jimmy Jam and Terry Lewis went on to a prominent production career after they left the band in 1983, while Day and guitarist Jesse Johnson recorded solo material in addition to their work with the Time.

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