Since its creation in 2015 by Salim Bennani, the Moroccan group Cravata, which has been enriched by the presences of Amine Zouine, Sharif Adam, but also Younes Ajbar, Hamza Naji, Brahim Koundounou, has continued to grow to the point of becoming a huge collective made up of over 35 members. Many of them are ambitious students with audiovisual backgrounds, and have helped Cravata break through in a register combining humor and good humor, mixing the rhythms of international hits and Moroccan folklore to transform them into parodies. These parodies quickly found an audience and racked up millions of views on social networks, like "Cravata", which revisits Pitbull's "Fireball" , or "Louh Lcoco", a vitamin-packed retelling of the track "Coco " by rapper O.T. Genesis. Genesis. Cravata then took advantage of their sudden fame to tour the main Moroccan festivals and add new hits to their discography, including "Sef Seyef", "Coupe d'Afrique" and "Ach Bidi Naamel" in 2020, as well as "LBHAR", "Wana Wana" and "J'en ai marre" in 2021, and "Daba Safi", "Célibataire" and "Smahli" in 2022. In 2023, the group remains active with the single "Harmni".
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