MC Paiva ZS, born in 2002 in São José dos Campos, São Paulo, is one of the leading figures in the Brazilian funk ostentação scene, known for his flashy lifestyle filled with luxury cars, helicopter rides, and extravagant parties. However, his journey to fame was anything but easy. Before making it big, MC Paiva balanced his time between flipping burgers in a local snack bar and pursuing his passion for music. Inspired by his idol, the late MC Kevin, he hustled hard to invest in his dream. His breakthrough came in 2021 when he was discovered by Love Funk Produtora, marking the start of his professional music career. Released in 2022, MC Paiva’s biggest hit, "Casei Com a Putaria," a collaboration with MC Ryan SP, skyrocketed his popularity, amassing over 32 million streams on YouTube and reaching number 4 on the Brazilian streaming charts. The song’s catchy lyrics reflect his vibrant personality and have made him a favorite among fans, including soccer star Neymar. With millions of views on his video channel and an impressive 3 million monthly streams on different platforms, MC Paiva ZS quickly solidified his place as a significant figure in the Brazilian funk scene. He followed this success with the 2023 track "Fala na Cara" before dropping his debut album Magnata Doesn't Love in 2024, featuring contributions from Tio Sandro, Gabb MC, Mc Tato, Mc Menor Salim, and many more.
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