ONF is a South Korean-Japanese K-pop boy band put together by WM Entertainment in 2017. The group is composed of two teams: the ON team (Hyojin, E-Tion, and MK), the OFF team (J-Us, Wyatt, and U), and Laun, which is a member of both teams. They made their official debut with the EP ON/OFF (2017), which peaked at number 9 on South Korea’s Circle Albums Chart. Following the release of You Complete Me (2018), their second EP, ONF made their debut in Japan, playing a sold-out show at Tokyo’s Minavi BLITZ Asaka that same year. In 2019, they released We Must Love, their most mature-sounding material, heavily influenced by EDM and dance-pop. Spearheaded by the singles "We Must Love" and "Yayaya," the EP climbed to number 5 on the Circle Albums Chart and took them on a tour throughout Hong Kong and Taipei. More success ensued with the Go Live EP, also released in 2019, which was the first of their albums to chart outside of South Korea, making it to number 38 on Japan’s Oricon Albums Chart. After Laun’s departure, the group participated in the TV reality competition Road to Kingdom in 2020, finishing as runner-ups and releasing the single "New World," which entered the K-Pop Hot 100 at number 97. Subsequent releases such as their studio debut ONF: My Name (2021) and the EPs Spin Off (2020), Popping (2021), and Goosebumps (2021) made waves on the Korean charts, with all of them landing in the local Top 5. In 2021, all members except U enlisted in the military to comply with their mandatory service. Their second full-length album, Storage of ONF, arrived in 2022. They were discharged in 2023 and resumed their musical activities by releasing the EP Love Effect (2023), followed by Beautiful Shadow in 2024. Preceded by the Top 100 hit single "Bye My Monster," Beautiful Shadow went to number 7 on the Korean charts, selling over 60,000 copies.
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