Formed from Toronto nu-wave band Imagica, The Birthday Massacre took their name from the title of one of their songs, primarily to avoid being confused with another similarly named band. Thus far, the band have released six studio albums performed by an array of bizarrely named group members - Chibi, Rainbow, M. Falcore, Rhim, Owen and Nate Manor. The band rely heavily on their art school background both with regard to their carefully stylised image and their songwriting influences. Despite very little mainstream attention or airplay the band have a fiercely loyal following. With no record company support to promote their esoteric brand of art school electronic pop, in 2013 the band turned to crowdfunding to finance their recording projects. Their 2014 release Superstition was successfully launched in this way, supported by tours in North America, Brazil, Europe and the UK. An eleven-track compilation Imagica released in 2016 used the same fan-based funding source.
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