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The Roc Project was the creation of American DJ Ray Roc. It was planned to feature the singer Tina Novak on the electronic act's 2003 debut single 'Never (Paste Tense)' but this proved difficult with both artists being signed to different labels. So Roc recruited Australian singer Tina Arena for the dance single which was a hit on the club circuit. The follow-up single was 'Deja Vu (It's Hard to Believe)'. The album 'Never' followed later that year and this time it was billed as The Roc Project featuring Tina Novak, with the singer being allowed to resume vocal duties. The Roc Project released another single 'I'll Never Let You Go' in 2007.
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